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This web site rayairsupply.com had the following in the site, "Increasing the air quality in a home can substantially reduce the symptoms related to asthma, allergy and respiratory conditions." We noticed that the website stated " Filters, increasing the air quality of your home is just a breath away." It also said " We are your one stop source for all your commercial and residential quality air filter supply and maintenance needs. Contact us and start enjoying the benefits of clean air today! RAY AIR FILTER INSTALLERS. Contact us and start enjoying the benefits of clean air today! Ray Air Filter Installers." The header had air filter as the highest ranking optimized keyword. It is followed by air filters, air system, and respiratory which isn't as ranked as highly as air filter. The next words rayairsupply.com used was health. Hazleton was included but could not be understood by web engines.